Friday 30 November 2018


Manufactured Identity.  30.11.18

A person is a Manufactured idea of what a person is, not at a benefit of the person but of a benefit to the person who makes money from it. Identity is not human when it is manufactured by the Machine. It is not of a benefit to you it is a benefit to the money. Not human, “a thing”. Not what is best for you, what is best for a “buck”. You are being used and misled. Do you subscribe? Or do you revolt? If you are a manufactured idea of what a person should be, does that make you real? You are being exploited. And this exploitation has been normalised. Capitalism is out of control; you are being sold a model of what a person is. And this goes against everything that a person really is: Unique. Human. You. Imagine a place where a person, like you, is created. Run off a production line. Individuality is something we can buy. This type of label, this type of man, this type of woman. I feel sad for those who identify with the Machine fed “individuality” (registered trade mark) in today’s society ,who are that man in the advert (as if individuality is something which can be bought, It has to be achieved people(as you know)). The manufactured, profit driven idea of what a man is, is in actual fact me. You see? As if that model is what makes one unique or true or me. Do we need someone to tell us? ( I won’t get into self-discovery at the moment). When in actual fact they are straight from the production line, straight is the new grey, they control humanity this way. Can you see the danger?  Where do we go as a race, as a species, as individuals? Where what is acceptable is forged, and forged it is: we are allowing money to shape our human nature, how we interact, how we see others, when it should be the other way around.  And the lie is getting out of control. Have you noticed?  We are allowing what it is to be human to be fed to us, it is branded and profit driven. Destroying individuality with the pronunciation of a label, which is supposed catogorise who I am? I am transformed from “who I am” to “what I am”. This creates a false sense of who we are and it divides us. Creating categories which oppose and mentally objectifying a person as a type. Take religion for example.  It states what I am and we conform to the ideals which seem shinier, more attractive. I am a man and I must act this way because this fabrication of a man in an advert  has a six pack and gets the girl or is attractive. Lame metaphor, I know, but I can never be this “thing” in reality. Here’s a shinier truth:  My constant striving to be this ideal leads to dissatisfaction. A new ideal will come out in an advert and if I just spend this I will become closer to achieving my production line ideal of this person type.  In reality, conveniently packaged Robots of the Machine, We people are told what a person is instead of discovering what one truly is, instead of finding out who we are, we are being turned away from relationships toward materialism. We are chasing empty financially driven ideals which set out our perimeters of existence, never achievable operations of exploitation, not free self-discovery; We sign away our individuality with a cheque . We are being played Brothers and Sisters, and we don’t get to choose the game, rules, or location. Let alone when to play it.  Where do we fit?  We need to make this process easier. Just Do It.  J

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